“Once the world has been photographed. It is never again the same” (Fred Ritchin)
I just finished the book “After Photography” of Fred Ritchin. Somebody told me, about this book, that it was the “On photography” of the XXI century. Although I enjoyed it very much, I would say is more the “Being Digital” of photography. Ritchin, deeply knower of the photography insights, stands from the point of view of the mainstream photography, especially the photojournalism, and discusses the future possibilities of digital photography. Although an extraordinary book from the journalism point of view, and a serious commitment voice with the possibilities that digital photography could bring for the critical social media, it seems that his analysis lacks something which I think is the main force in the changing of the social meaning of photography: the people and their cameras in the everyday life.
Is not that he’s not aware of this, but he is more interested in the mainstream media and the “serious” photography. Even more, I felt that, at least in his book (I just started to follow his blog), he still talks like if photography was just one universal thing. This is one of the conclusions so far in my research, to think about “photography” doesn’t make sense anymore, even with the “traditional” labels (photojournalism, artistic, snapshot, etc.), and pushing it little further even genres are getting blurred (portrait, landscape, etc.). Photography is many things, not just one. He acknowledges this when he points:
The digital photography potentially will be so thoroughly linked to a multiplicity of media, both as recipient and producer, that communication of whatever kind becomes more important than the singularity of the photographic vision. The pixelated photograph’s ephemerality on the screen and its easy linkage, as well as the impression that it is just one communicating strategy amount many, reduce the individualized impact of the photograph as it appears on a piece of film or paper. Rather than as “photographers” for the most part these kinds of image-makers will be thought of simply as “communicators (p. 146) (more…)