Tesis-Antítesis

agosto 31, 2009

Is this how Brits see Mexicans?

I went to the supermarket, it’s the first time that I go to a big one here (I usually shop in a small store that is on my way back to home). I always make fun of “Mexican” products in foreign countries but this time it wasn’t that funny. I found these “tortillas” products, that, according to a blog “brings a touch of humour to a product which is, after all, fairly mundane”.  And the marketing company even won a price for them. I think I have a good sense of humour and could understand the image of the “bandido” to be fun for English people; my problem is that the stereotypical image of the fat, moustached, lazy Mexican, with a cellphone and Hawaiian t-shirt is probably too much. What would Stuart Hall say about this?

Tortilla chips Tesco

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9 comentarios »

  1. i SO know the feeling… it’s not funny at all…

    Comentario por ana — agosto 31, 2009 @ 1:33 pm | Responder

  2. Not funny at all my dear.

    Comentario por Tesista — agosto 31, 2009 @ 1:36 pm | Responder

  3. Vaya, ahora sí que estoy deprimido, me iré por un tequila y un mariachi 😛

    Comentario por Tesista — agosto 31, 2009 @ 2:47 pm | Responder

  4. The image is bad enough. The fact that it is Tesco and they won an award for it, even worse. How would they react to cornish pasties advertised in Mexico with the image of someone drunk and passed out in the gutter?

    Comentario por Mike — agosto 31, 2009 @ 5:23 pm | Responder

  5. Amen Mike! (by the way, you still “owe” me a comment in my Social Informatics post :P)

    Comentario por Tesista — agosto 31, 2009 @ 5:27 pm | Responder

  6. I will but I don’t want to say something banal or pithy and between now and the end of Sept. I have 2 book proposals to sell to 3 publishers, 4 conferences, 9 presentations to give. I’ll leave a comment even if it is posthumously.

    Comentario por Mike — septiembre 1, 2009 @ 12:39 am | Responder

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